Visibility on the surfaces
your buyers actually use today.
Technical and content SEO, plus Generative Engine Optimization for AI search.
Good fit if
- You're investing in content but it doesn't rank or convert
- AI search is starting to send (or steal) traffic and you don't have a strategy
- You're a local or multi-location business and the local pack is the channel
Search has split. Google still drives organic traffic, but AI search (ChatGPT, Perplexity, Google's AI Overviews) is increasingly where buyers research before they ever land on a search results page. The companies winning today are doing both: technical and content SEO done well for traditional search, and GEO (Generative Engine Optimization) so they get cited by the AI engines doing the synthesis. Most teams are still optimizing only the first half.
Frequently asked.
What's GEO and how is it different from SEO?
SEO is optimizing for traditional search engines that return a results page (Google, Bing). GEO is optimizing for AI search engines that synthesize an answer (ChatGPT, Perplexity, Google AI Overviews). GEO leans on different signals: entity structure, citation worthiness, schema markup, and content patterns that AI engines can cleanly extract. SEO and GEO overlap, but optimizing for one doesn't guarantee the other.
Do you write the content or just audit?
Both options exist. Some engagements are audit-and-strategy: technical fixes, content briefs, and a prioritized roadmap your team executes. Others are full execution: content production, on-page optimization, and ongoing iteration. We scope based on whether you have content capacity in-house or need it built externally.
How long until SEO results show up?
Technical fixes can show indexation and ranking changes within weeks. New content typically takes 3 to 6 months to mature. GEO citation visibility can appear faster (the AI engines re-crawl frequently) but is harder to measure. We set realistic timeline expectations against your starting position, not against the 'first page in 30 days' SEO marketing playbook.
How much does SEO and GEO work cost?
Pricing depends on scope. Audits and content briefs run as fixed-scope projects. Ongoing SEO and GEO ownership runs as a retainer. Outcome-based pricing is available where ranking or citation visibility for specific queries is the target. See the engagement models, then book a call for a precise quote.
Often paired with this.
Ready to be visible where buyers are looking?
Book a free 30-minute call. No pitch, no proposal. An honest conversation about where your search visibility is leaking and what would actually move the needle.
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