Get found. Get booked. Get repeat business.
Senior growth operations for local and multi-location service businesses. Local SEO and GEO, demand gen, workflow automation, and CRM, owned end-to-end so leads stop falling through the cracks.
Where local businesses leak customers.
These are the patterns that show up across restaurants, healthcare practices, home services, and multi-location franchises.
Invisible in the local pack
Competitors show up in the three-pack and on the map. You don't. 'Near me' searches own local intent and you're losing them before the click.
Leads go cold by Tuesday
Calls, web forms, and DMs land in different places. Follow-up depends on whoever sees it first. The fast businesses convert, the slow ones lose to whoever called back faster.
Reviews are sporadic and reactive
Happy customers don't think to leave a review. The unhappy ones do. Your 4.2 average is costing you more than you think on click-through.
Booking lives in someone's head
Double-bookings, missed confirmations, no-show rates climbing. The booking tool exists but nobody trusts it to handle reminders, deposits, or rescheduling cleanly.
Ads work, but you can't prove it
You're spending on Google or Meta. Which campaign drove that customer who walked in last Tuesday? Nobody can say. The attribution stops at the form submit.
Multi-location consistency is theoretical
Two locations, three Google Business profiles with different hours, conflicting review responses, separate quote forms. Brand consistency exists in the brand book, not in reality.
The full stack, or just the piece you need.
Every engagement starts with a structured discovery. Nothing gets built until there's a clear picture of where customers are coming from and where they're dropping off.
Local SEO & GEO
Local pack visibility, Google Business Profile optimization, citations, and AI search (ChatGPT, Perplexity, Google AI Overviews) so buyers find you on every surface they search.
- Local pack, citations, and GBP optimization per location
- Technical SEO: schema, indexation, Core Web Vitals
- GEO: entity structuring for AI search visibility
- Multi-location SEO architecture and content templates
Demand Generation
Paid Google and Meta tied to actual customer outcomes, not just clicks or form fills. Attribution that reaches all the way to booked appointments and revenue.
- Google Ads, Meta, and emerging channels by vertical
- Landing pages and conversion design per offer
- Call tracking and form attribution to channel
- Budget reallocation based on real customer ROI
Workflows & Automation
Booking flow, lead routing, review collection, follow-up sequences. The systems that catch leads before they go cold and bring reviews in without anyone remembering.
- Lead routing across phone, web, DMs into one inbox
- Automated booking confirmations, reminders, follow-ups
- Review request automation triggered after every visit
- No-show reduction sequences and recovery flows
Reporting & Analytics
Dashboards that connect ad spend to walk-ins, calls to closed jobs, and visits to repeat customers. Real attribution, not channel-level estimates.
- Call tracking with full source attribution
- Customer lifecycle from first touch to repeat visit
- Per-location and per-service-line performance
- Spend efficiency by channel, ad set, and campaign
CRM Implementation
A CRM that fits a service business. Customer history, visit notes, recurring service intervals, marketing segmentation, and clean handoff between front-of-house and follow-up.
- HubSpot or simpler stack scoped to how you actually operate
- Customer history, visit notes, and service intervals
- Marketing list segmentation by behavior, not just contact info
- Documented for the next person who picks it up
Multi-Location Operations Audit
A structured look at how each location operates, where standards are drifting, and what needs to be centralized vs left to local autonomy. Sequenced fix list.
- Per-location ops, marketing, and customer-experience baseline
- Brand and operational consistency gap analysis
- Centralization vs autonomy framework per function
- Prioritized fix list with rollout sequencing across locations
From first call to first measurable win in weeks.
No 90-day "strategy phase" before anything ships. We move fast on the highest-leverage fix and build from there.
Free Discovery Call
30 minutes. Honest conversation about where customers are leaking out of your funnel. No pitch until there's something concrete to fix.
Structured Audit
We document your current channels, conversion flow, booking system, and review pipeline before anything gets built. Findings drive the scope.
Scoped Proposal
Clear deliverables, timeline, and engagement model. Retainer, project, outcome-based, or one-time audit. No vague retainers.
Embedded Execution
Work happens inside your tools. Weekly cadence, async access between syncs, full documentation so your team owns it after.
Outcomes, not activity.
Every engagement ties deliverables to measurable improvements. These are the benchmarks we track for local clients.
Good fit vs. not.
This works best in specific conditions. If you're not in that zone, I'll tell you on the first call.
- Independent business or 2-15 location group
- Already running marketing without clear customer attribution
- Owner, COO, or marketing lead doing too much operations work
- Have an existing customer base and want to grow it
- Reviews and local SEO matter to acquisition
- Investing in Google Ads or Meta and want better ROI
- Pre-launch with no customers or marketing yet
- Looking only for ad management with no ops involvement
- Need a full-time, on-site marketing manager
- No interest in measurement, attribution, or systems
- Looking for a quick fix without changing how the business operates
Common questions.
I'm just one location. Do I need this?
Yes, if you're spending on marketing without knowing what's actually driving customers. The work scales down. A single-location business gets the same systems thinking: local pack visibility, lead capture, booking flow, review pipeline. Just at the scope that fits the business.
How is this different from hiring a marketing agency?
Most agencies run a channel. They manage your Google Ads or your social or your SEO. Growth ops connects the full chain: from ad click to landing page to form to CRM to booking to review request. One owner end-to-end, not five vendors with different definitions of success.
We have multiple locations with inconsistent operations. Where do we start?
With a 2-3 week audit that maps what's actually happening at each location. Most multi-location chaos compounds because nobody owns the standard. The audit produces a sequenced fix list and decides what's centralized vs local autonomy.
Can you work with our existing marketing person or agency?
Yes. Often the in-house marketing person is great at execution but doesn't have the ops layer underneath them. Same with agencies. I work as the connective tissue so the channels they run actually drive measurable customer outcomes.
How do you charge?
Engagement models are on the pricing page: retainer (ongoing), project (fixed scope), outcome-based (tied to a metric like ranking or CPL), or assessment (one-time audit). Scope and number get set on the free ROI call once we know what's actually broken.
How quickly will we see results?
Ads and on-site conversion improvements show in 2-4 weeks. Local SEO and GEO take 4-8 weeks for measurable ranking shifts. Review pipeline and brand consistency take a quarter. We agree on what gets measured before any work starts.
Ready to be found, booked, and reviewed?
A free 30-minute call to find out exactly where customers are leaking out of your funnel, and whether this is the right fit. No pitch, no proposal. An honest conversation.
Book Your Free Strategy Call