Keep your customers.
And grow what they spend.
The cheapest revenue you will ever earn comes from customers you already have. I build the systems that keep them and grow them.
Good fit if
- You win customers but too many of them quietly disappear after the first purchase
- Renewals and follow-up are manual, ad hoc, or simply not happening
- You have a base of past customers you have never systematically brought back
Acquisition gets all the attention, but most of the margin lives downstream. A customer who comes back, renews, refers, or buys more is worth far more than the cost of winning a new one. Yet retention is usually nobody's job: there is no follow-up, no reason to return, and no early warning before a customer quietly leaves. Fixing that is some of the highest-return work a growing business can do.
Frequently asked.
I run a local business, not SaaS. Does this still apply?
Yes. The mechanics differ but the principle is identical: it is cheaper to bring a customer back than to find a new one. For local businesses that means repeat-visit offers, review requests at the right moment, and reactivation campaigns for customers who have not returned. For SaaS it means renewals, health scoring, and expansion. I tailor the system to your model.
What is churn or health scoring?
A health score combines the signals that predict whether a customer is likely to stay or leave (usage, engagement, support activity, payment behavior) into a single read your team can act on. It turns churn from a surprise into something you can see coming and intervene on.
Do you run the program or just set it up?
Either. I can build the system and hand it off documented, or own it on an ongoing basis as part of a retainer. The goal is always a motion that runs on systems, not on someone remembering to send the email.
How much does retention work cost?
Pricing depends on scope. Standing up a retention or reactivation motion runs as a fixed-scope project. Ongoing ownership runs as a retainer. See the engagement models, then book a call so we can share a precise number against your situation.
Often paired with this.
Ready to grow the revenue you already have?
Book a free 30-minute call. No pitch, no proposal. An honest look at where customers are slipping away and what would keep them.
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