Notes on building revenue engines.
Practical writing on growth operations, RevOps, demand generation, and the systems that make revenue compound.
Getting Found on AI Search: GEO for Growing Companies
Search is splitting in two. Half your buyers still type a query and scan blue links. The other half ask an AI assistant and read one synthesized answer. Generative Engine Optimization is how you show up in the second one.
RevOpsThe 90-Day Payback Test: Knowing Growth Ops Actually Paid Off
Most growth work gets judged on activity, dashboards built, automations shipped, meetings held. The better question is colder: in 90 days, did it pay for itself? Here is how to make that answerable on purpose.
CRMWhat a CRM Cleanup Actually Finds (and What It Is Worth)
Cleaning up a CRM sounds like chores. In practice it is the fastest way to surface revenue you already earned and never collected: stalled deals, duplicate accounts, customers quietly heading for the exit.
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