I've been in the weeds of revenue operations for 8 years. I built this because growing businesses deserve senior ops thinking, not junior execution.
I'm Ian, founder of Homegrown Growth Co. I've spent my career inside high-growth companies — from data analyst to Head of Global Revenue Operations — building the systems, processes, and reporting infrastructure that make revenue predictable.
I've built RevOps functions from scratch, managed international operations teams, and implemented CRM and automation systems across sales, marketing, and finance. I started HGC because I kept seeing the same pattern: growing businesses stuck with either overpriced agencies, junior admins, or no ops support at all.
I work directly with founders, operators, and revenue leaders who need senior-level thinking and someone who will actually build the thing — not just advise on it.
Based in Massachusetts.
Tools & Expertise
The model exists because the alternative doesn't work.
A full-time VP of RevOps costs $150–200K+ base, takes months to hire, and is usually overkill until you're well past $10M ARR. A Salesforce admin executes tasks but doesn't own strategy. Agencies charge for decks and hand off to junior staff.
Fractional is what happens when you want the senior thinking and the actual execution — without the overhead. That's what I built HGC to be.
Not sure where to start?
Let's spend 30 minutes figuring that out.
Book a free ROI call. No pitch, no proposal — just an honest conversation about where your ops are costing you money and what would actually move the needle.
Book Your Free ROI Call