Four ways to engage. Scope first, price second.
Pricing depends on what actually needs to move in your business. The structure follows the work, not the other way around. The free ROI call is where we figure out which model fits.
Choose the model that fits the work.
Retainer for ongoing ownership. Project for a defined deliverable. Outcome-based when the metric is clean. Assessment for a senior diagnostic before committing.
Ongoing engagement
Retainer
Embedded senior ownership across your full operations stack.
Best for
Teams that need a consistent senior ops partner, not a one-time fix.
What's included
- Dedicated ops roadmap aligned to your goals
- Weekly cadence and async access between syncs
- Scope flexes across any HGC service
- Monthly or quarterly billing, month-to-month after a 3-month minimum
How it starts
Free ROI call → structured discovery → scoped retainer proposal.
Fixed scope
Project-Based
A scoped initiative with a clear deliverable and exit.
Best for
A single defined initiative: CRM migration, comp plan design, demand gen audit, SEO migration, dashboard buildout, automation rollout.
What's included
- Statement of work with deliverables and timeline
- Fixed fee or time-and-materials depending on scope
- Documented handoff so your team owns it after
- Typical duration 2-12 weeks
How it starts
Free ROI call → scoping conversation → fixed-scope proposal.
Performance-tied
Outcome-Based
Compensation tied to a measurable business outcome.
Best for
Engagements where the metric is clean and the levers are agreed on: CPL targets, MQL volume, pipeline lift, comp accuracy, attribution clarity.
What's included
- Baseline measurement before work starts
- Agreed metric, time window, and performance bands
- Lower base + outcome-tied upside
- Quarterly review and recalibration
How it starts
Free ROI call → baseline assessment → outcome contract.
One-time audit
Assessment
A senior diagnostic before you commit to the larger work.
Best for
Teams who aren't sure what they need or want a structured outside read before signing on for an ongoing engagement.
What's included
- 2-3 week structured audit
- Systems, data, motion, and acquisition reviewed
- Prioritized recommendations with sizing and sequencing
- Findings doc you keep regardless of next step
How it starts
Free ROI call → scoped audit proposal.
What's always included
Direct access to Ian
No account managers, no hand-offs. You work directly with the founder on every engagement.
Full service catalog
Scope flexes across all HGC services: GTM strategy, RevOps, CRM, reporting, automation, demand gen, SEO, comp, and audits.
Roadmap & ROI reporting
A living roadmap plus regular updates on what's moving, what's next, and what the ROI looks like.
Async Slack & email support
Questions and blockers don't wait for scheduled meetings. Async access is included in every engagement.
Common questions
Why don't you list specific prices?
Because the right scope depends on where your business actually is and what needs to move. Two companies asking for "demand gen help" can have wildly different needs. The free ROI call is a 30-minute conversation to scope what you actually need, after which a clear proposal follows. No surprises on the call itself.
How long do engagements typically run?
Retainers are month-to-month or quarterly, no multi-year lock-in. Projects run on a defined timeline, typically 2-12 weeks. Outcome-based engagements run until the agreed metric is hit. Assessments are 2-3 weeks.
Can engagement models flex over time?
Yes. It's common to start with an Assessment, move into a Project for the most urgent fix, then transition to a Retainer once the broader roadmap is clear. Or stay at any single model indefinitely. The structure follows the work.
Is there a minimum commitment?
Retainers have a 3-month minimum to give the work time to compound. Projects, Outcome-based, and Assessments are scoped one-shot and end when the deliverable is met.
How do you handle scope changes mid-engagement?
Retainers absorb scope shifts naturally because the hours are pooled. For Projects, a change order documents the additional scope and timeline impact before any new work starts. No surprise invoices.
Where do I start if I'm not sure which model fits?
Book the free ROI call. We'll talk through where your business is today, what needs to move, and which engagement model fits the situation. If the answer is "you don't need us yet," you'll hear that too.
Not sure where to start?
Book a free ROI call.
No pitch, no proposal. An honest conversation about where revenue is leaking, what's possible if it's rebuilt, and which engagement model would actually fit.
Book Your Free ROI Call